Active
Simplify sign-up
Less friction will help more people reach a useful moment.
Next actionReview the revised flow with five new users
Every decision has a before and an after.
At the Time connects the goal you chose, the decision you made, what you did next, and what changed.
Goals / ActivationUpdated today
More new users reach their first useful moment.
Shortening sign-up is the clearest path so far. Interviews suggest people leave before templates or onboarding can help.
3 paths
Paused
Introduce a template library
A clear starting point could reduce blank-page hesitation.
Next actionResume if setup remains the main point of friction
Start with the outcome.
A decision becomes useful when it is anchored to the change you intend to create. Define that change first, then choose how to move toward it.
More new users reach their first useful moment without help.
- Why now
- People leave before experiencing the product’s value.
- Success looks like
- Setup completed and one core workflow used independently.
- Review when
- Five sessions are observed, or the evidence changes.
The goal is the durable question. Decisions are the paths you test in service of it.
One goal. More than one decision.
Compare paths without collapsing their histories. Advance one, pause another, or replace a weak path while the goal stays intact.
Active
Simplify sign-up
Less friction will help more people reach a useful moment.
Next actionReview the revised flow with five new users
Latest evidence
Early sessions reach setup sooner; confidence is increasing.
Paused
Introduce a template library
A clear starting point could reduce blank-page hesitation.
Next actionResume if setup remains the main point of friction
Latest evidence
Interviews point to sign-up friction before template choice.
Replaced
Offer an onboarding call
A personal introduction could improve early confidence.
Next actionNo further action
Latest evidence
Helpful, but too heavy for the outcome we want to create.
Execution is not the same as outcome.
Finishing the plan proves that work happened. Evidence tells you whether the work created the change you wanted.
ExecutionWhat we completed
- Map the current sign-up flowCompleted Apr 12
- Remove optional fieldsCompleted Apr 16
- Observe five new-user sessionsIn progress
Outcome evidenceWhat changed what we believe
“People are reaching setup sooner, but we do not yet know if they reach a useful moment more often.”
Direction improving
Keep testing. Do not mark the goal achieved yet.
Actions show follow-through.Evidence shows whether the outcome moved.
Keep the full record.
Preserve what you knew, what you chose, and what happened next. The result becomes a decision history you can inspect instead of a story you reconstruct from memory.
Goal archive.mdGoal, paths, actions, evidence, and reviews
Complete historyAll events
Activation outcome defined
Success means reaching a first useful moment without assistance.
Three possible paths recorded
Sign-up, templates, and an onboarding call kept as separate bets.
The first interviews changed the priority
Sign-up friction appears before people can evaluate templates.
One path advanced, two stayed in the record
The outcome remains open; the next evidence review is May 08.
The next decision starts with an outcome.
Start your first goal